Acast Scores Deal with Footy Prime The Podcast
Holt, who has led record-breaking growth in the UK, now moves to the US
Acast, the world’s leading independent podcast company, has announced the appointment of Georgina Holt as Managing Director for the Americas. In a move that underlines Acast’s ambition to significantly grow market share in the US and surrounding regions, Holt — who currently fulfils the same role for the UK and Ireland — will oversee both commercial sales and podcast acquisition and retention.
Since joining Acast in early 2020, Holt has spearheaded phenomenal growth for the business in the UK, as well as leading its UK-based team through the challenges of a global pandemic. Her relocation to the US, where she’ll be based in New York City, is a strategic move as Acast seeks to build on its growing success in the region — following net sales growth of 111% in Q3 of 2021, versus the same period in 2020.
Holt will also be responsible for the welfare of close to 100 Acast employees based in the US, Mexico, and Canada. Her move to the Americas role follows Veronika Taylor’s recent promotion to Senior Vice President of the Acast Creator Network.
In more than two decades in media and publishing, Holt has led and delivered successful strategic and commercial transformation for the likes of Stylist and Cosmopolitan, and was most recently Executive Director of Stylist Studios before making the move into podcasting.
Oskar Serrander, Chief Operating Officer at Acast, said: “Georgie embodies Acast’s leadership philosophy, and our desire to operate as a distributed, global business, without losing grip of our most powerful asset — our culture. And, in a relatively short space of time, she’s had a transformative impact on our UK and Ireland operations — no small task given she came aboard at the height of the Covid-19 pandemic and couldn’t meet colleagues in person for months.
“Our mission to become the app-independent marketplace of choice for podcast creators is accelerating in 2022 and, while we will be expanding into many new markets, the US remains an important focus. I’m confident we have the leadership in place to take us to the next level.”
Holt added: “Moving to the US to lead Acast in the Americas is a dream-come-true opportunity, as the team continues its incredible growth journey in this region. Leaving the amazing UK and Ireland team, especially after its most successful year ever, feels like a fitting moment to pass the baton.”
Acast has also announced the promotion of Marianne Boström to Chief People Officer, and Jonas Björk to Chief Technology Officer. Both will become part of the company’s senior leadership team, effective from January 1, 2022.
Acast and CBC collaborate to bring acclaimed podcast "Alone: A Love Story" to new audiences through French and Spanish adaptations
Acast Serves Michele Norris’s “Your Mama’s Kitchen” Podcast Across Open Ecosystem for Listeners and Advertisers
Blow-Ins, Queer as Fliuch, and I Think You Should Read announced as winners of Acast Amplifier in Ireland
81% of podcast listeners in Spain have discovered new brands through podcast ads, according to Acast survey
Introducing Acast+ Access: now any organisation with a subscription offering can add podcasts to their benefits
eOne, LAist 89.3, Crime Story, Acast announce partnership for new radio/podcast series, Night Raid
Acast and BuzzFeed Studios unveil debut podcast from a slate of six upcoming audio series for global listeners
Acast to manage ad sales and distribution for Higher Ground podcasts, bringing podcasts to audiences everywhere
Gates Foundation launches 'Make Me Care About' podcast to highlight people taking action to solve some of the world’s toughest challenges
Upping the ante: Why sports betting brands are investing in podcast advertising and how Acast uses geotargeting to safely serve the content to audiences
Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations
Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds
Acast and Tonny Media partner in The Netherlands, boosting the podcast production company's reach exponentially
Acast selected as “Best Podcast Partner” in Samsung’s 2022 Best of Galaxy Store Awards
Acast’s global expansion: International Managing Director, Megan Davies reflects on 2022 and looks at Italy as the next market to watch
Acast Introduces Self-Serve Platform to Enable More Brands and Advertisers to Advertise on Podcasts
Acast Launches Keyword Targeting to Introduce the Most Granular Capabilities In Podcast Advertising
Acast and Amazon Music bring ad-free podcast listening to fans, and a new revenue stream to creators
Playmaker Capital Inc. scores partnership with Acast, unlocking its popular sports podcasts for fans and advertisers everywhere
‘Why I Podcast’ – Acast podcasters and advertisers share what podcasting means to them in a new campaign to mark International Podcast Day
Acast announces first ever Acast United line-up to unlock even more opportunity for advertisers
“Magic + math(s)* in marketing to podcasters” or “7 things we’ve learned in 7 months of testing creative”
Rio Ferdinand and FIVE join the Acast Creator Network, launching their first podcast, Vibe with FIVE
WTF with Marc Maron launches Acast+ podcast subscription, bringing paying fans bonus content and exclusive benefits
Acast strengthens product leadership team to accelerate listenership and revenue growth for podcasters
3ShotsofTequila joins the Acast Creator Network, ensuring the podcast can be heard by fans everywhere
John Harrobin and Samantha Skey join Acast board as company strengthens commitment to growing US market share
Acast to mark International Women’s Day with global initiatives to ‘break the bias’ in tech and podcasting
Anna Faris partners with Acast to supercharge podcast growth and expand monetization capabilities
Acast launches Acast Amplifier, a podcast incubator to discover the next generation of UK podcasters
Acast launches Aclass Essentials, a free toolkit with everything you need to know to start a podcast
John Kasich and Jordan Klepper to launch original podcast ‘Kasich & Klepper’ with Acast, produced by Treefort Media
Acast teams up with Samsung in global deal to distribute its 30,000+ podcasts directly to Galaxy users
Scott Aukerman to launch ‘Comedy Bang! Bang! World’, a slate of premium podcast programming, in partnership with Acast