Asisterhood: women supporting women at work
The first time I saw someone make a podcast was on the TV show One Tree Hill. It ended up being part of a very elaborate plot involving fake, long-lost brothers, but the idea of it stuck in my head: a teenager in North Carolina could create and publish their content to the whole world with only a mic and something to say.
Fast-forward a decade and podcasting has become a way to diversify the media landscape, opening doors like never before to a varied group of creators.
In my last role as Development Coordinator in the BBC Studios TalentWorks team, I was lucky enough to work with emerging talent who had lots of energy and amazing ideas they wanted to put out into the world. While the world of TV proved to be a tough place, podcasting slowly reared its head as the gateway into content creation.
Creators from all backgrounds with varying degrees of experience could develop their ideas and test them on audiences with little effort and without the backing of a larger, established organisation. It was during this time that I really delved into podcasting to find out who the big players were and how they catered to creators’ needs.
That’s when I first heard the name ‘Acast’. I was astounded by Acast’s dedication both to creators as well as audiences. I love the variety of creators and publishers that Acast works with and the tools and resources that were being developed to improve the podcast experience for everyone who loved them.
Once I joined the company, I realised this was only the tip of the iceberg. I’m now part of the Creator Network team, who are all passionate about podcasts and constantly looking for new and innovative ways to bring new creators on board and grow their audiences. It feels like a historic time to be part of the industry, as podcasting is finally becoming recognised as a major media player.
I’ve always loved podcasting because of its versatility and the endless possibilities it opens up in terms of content creation. More importantly, I’m proud to work in an organisation that opens the doors to the often inaccessible world of media, and amplifies a diversity of voices through podcasts.
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